working-class voters hit hard by the economy, 55-28 for romney in a recent study from the public religion research institute. so there's a lot of work to be done, and there's a message to say, hey, look, this is not the new normal. do not be satisfied with spending a bunch of tax money to keep this mediocre status quo. romney needs to get on that message. jon: simon, roughly half of all jobs lost have been lost by white men, so how does president obama try to appeal to them? >> well, was i think -- because i think the white men view the economy the way that most voters see it which is they know that things were really bad when president obama came to office, and things have gotten better. i know that not everybody who watches this believes that, but that's the case -- >> a lot of people who don't have jobs don't believe that. >> i know, but things are getting better. there's nobody spiking the football here on the economy, but clearly things are not only getting better from where they were when obama took office, but in the last few months -- [audio difficulty] as you just heard a minute